In order to better establish its brand within Japanese coffee culture, Starbucks Japan Ltd. is offering branded coffee machines for offices in the country.
The office coffee machines offer many of the same beverages that can be found at Starbucks locations in the country. They are able to make 20 different drinks, ranging from regular coffees made with Arabica beans, to caffe mochas and lattes. They can be operated via a simple touch screen that features images of the beverage options, which once chosen, can be dispensed into the user's cup.
As of now, five different companies have leased the machines (for a fee), and the brand hopes to lease 500 over the course of five years.
Chain Coffee Office Machines
Starbucks Japan Ltd. is Offering Coffee Machines for Offices
Trend Themes
1. Branded Office Coffee Machines - Creating branded office coffee machines can help companies establish their brand within specific industries and reach a broader audience.
2. Customizable Beverage Options - Offering office coffee machines that can make a variety of customizable beverage options can cater to diverse consumer preferences and enhance user experience.
3. Touch Screen Technology - Integrating touch screen technology in office coffee machines can streamline the beverage selection process and provide a user-friendly interface.
Industry Implications
1. Coffee Industry - Branded office coffee machines can disrupt the coffee industry by providing a convenient and branded alternative to traditional coffee shops.
2. Office Supplies Industry - Offering coffee machines for offices can disrupt the office supplies industry by introducing a new product category and catering to the needs of office environments.
3. Technology Industry - The integration of touch screen technology in office coffee machines presents disruptive innovation opportunities in the technology industry by revolutionizing the way beverages are dispensed and selected.