Fans of Starbucks Japan Frappuccinos will be delighted to find more options on the menu than ever thanks to 47 new additions inspired by each of the country's prefectures. Since 2021 marks the 25th anniversary of the United States coffeehouse chain going abroad for the first time, Starbucks Japan is marking the opening of the Tokyo location with special drinks.
The 47 Jimoto Frappuccinos, meaning "local," shares stories from across the country through flavor. Each of the beverages was developed by collecting ideas from employees from across the different prefectures. The Hokkaido Frappuccino, for example, celebrates the island's well-known specialties of milk, sugar cane and corn. The Tokyo Frappuccino is a special drink prepared with the brand’s premium Tokyo Roast blend, coffee jelly pieces, whipped cream and caramel sauce.
Regionally Inspired Frappuccinos
These 47 Starbucks Japan Frappuccinos Represent Each Prefecture
Trend Themes
1. Regional Frappuccinos - Creating regionally inspired drinks presents an opportunity for beverage companies to cater to local tastes and increase customer engagement.
2. Collaborative Product Development - Working with local employees to develop new products provides an opportunity for businesses to tap into regional expertise and create unique offerings.
3. Anniversary Promotions - Celebrating company milestones presents an opportunity for businesses to generate excitement and increase brand awareness through special promotions.
Industry Implications
1. Coffee Chains - Beverage chains can utilize regional ingredients and input from local employees to create unique and personalized offerings to increase customer engagement.
2. Tourism - Using local ingredients and stories in drinks can draw attention to regional specialties and attract tourists seeking a unique experience.
3. Food and Beverage Marketing - Celebrating company milestones through unique promotions can create buzz and increase brand recognition, providing an opportunity for marketing companies to assist with concept development and rollout.