As many of you have surely noticed, there is a new word floating around Starbucks. Ever since the New Year, the word "Skinny" has been used to market a line of lower calorie drinks.
Starbucks, still on top of the game when it comes to the innovation of coffee and customer experience, may be onto something. They know what their health conscious customers are looking for, and that's attaining “skinny†without having to sacrifice their one treat per day.
Setting the standard for “coffee lingo†you can now replace your sentence at the register with a single word. Not only revamping the drink lineup, Starbucks have been coming out with new sugar-free syrups almost every month. Currently, Mocha, vanilla, cinnamon dolce, hazelnut and caramel syrups contain absolutely zero sugar and zero calories.
Although their competitors also offer nutritional facts both in store and online, it will be interesting to see if other chains adopt the “lingoâ€, or a modified version of it, as well if they will be hard pressed to get more sugar free flavors in their line up.
Starbucks Gets a Tummy Tuck
New "Skinny" Beverage Lineup
Trend Themes
1. Skinny Beverage Trend - Starbucks' introduction of a line of lower calorie drinks may start a trend of low-calorie beverage offerings in the industry.
2. Sugar-free Syrup Trend - Starbucks continuously adding new sugar-free syrup flavors may lead to competitors introducing similar products.
3. Simplified Ordering Trend - Starbucks' use of the word 'Skinny' to simplify ordering may prompt other chains to adopt a similar system.
Industry Implications
1. Coffee Shop Industry - Competitors in the coffee shop industry may need to adjust their menus to include low-calorie and sugar-free options in response to Starbucks' new lineup.
2. Beverage Industry - Starbucks' new 'Skinny' beverage lineup may inspire other beverage companies to invest in creating low-calorie and sugar-free drink options.
3. Food Service Industry - The success of Starbucks' initiative in the food service industry may incentivize other restaurant chains to introduce low-calorie menu items and simplify ordering for customers.