With a single cup of coffee costing just under $20, the Geisha Starbucks coffee blend is for those who really like their premium coffee.
Although this blend will be introduced to nearly 50 Starbucks locations in Japan for a limited time this fall, the name of the product is more about coffee than it is about meshing with Japanese culture, although it does happen to work quite nicely. The expensive coffee is made from Panama Auromar Geisha beans, which have twice been named the winner of Panama's highest quality coffee. These beans are some of the rarest and most highly prized in the world and Starbucks is now making them available to take home in 8.8 ounce sizes for about $100 per bag—purchasing this will require you to load up your Starbucks app with a lot of cash.
Prized Luxury Coffees
'Geisha' is an Ultra Expensive, Limited Starbucks Coffee Blend
Trend Themes
1. Luxury Coffee Blends - The trend of introducing luxury coffee blends in the market creates an opportunity for premium coffee retailers to cater to consumers who are willing to pay a premium price for the unique or exclusive offerings.
2. High-end Single Origin Coffee Beans - As consumers become increasingly interested in the source of their coffee beans, there is an opportunity for small-scale coffee producers to cultivate high-quality, single origin coffee beans for specialty blends and cater to customers who prioritize authenticity and taste over price.
3. Expensive Limited Edition Products - Limited edition products, particularly those with a high price point, offer a valuable opportunity for retailers to create buzz around their brand and attract affluent consumers looking for unique and exclusive items.
Industry Implications
1. Premium Coffee Retailers - Premium coffee retailers have an opportunity to introduce high-end coffee blends and exclusive limited edition products to cater to consumers who value the quality, rarity, and uniqueness of their coffee.
2. Small-scale Coffee Producers - Small-scale coffee producers can focus on cultivating high-quality single origin coffee beans to supply to premium coffee retailers and create a niche market for themselves.
3. Luxury Retail - Luxury retailers can take advantage of the trend of offering expensive limited edition products to attract and retain affluent consumers and create a sense of exclusivity and exclusiveness.