With the arrival of Nestle's Star Wars coffee maker, you can add one more thing to your Star Wars merchandise collection.
Maybe you'll start ordering your coffee Darth Vader instead of black after buying this Star Wars Coffee Maker. Or even better, why not hand your guests their coffee and say "let the beans be with you?"
It's almost comical how many devices have been infused with Star Wars characters over the years. From fashion to sneakers, the films' cultural pull is unparalleled, which is probably what Nestle was thinking when they came up with this idea.
Nestle is offering two models of this coffee maker. One is called the Dark Set and features Darth Vader, while the other is the Light Set and features C3PO.
Dark Force Coffee Makers
Star Wars Coffee Maker Gives Fans of Sci-Fi Cult Hit Some Caffiene
Trend Themes
1. Star Wars Merchandise - Expanding the Star Wars merchandise collection to include unique and functional items like coffee makers presents disruptive innovation opportunities in the realm of fan-oriented products.
2. Character Infused Devices - The continuous infusion of Star Wars characters onto various devices showcases a trend in leveraging popular culture icons to enhance consumer appeal and create new market opportunities.
3. Cult Film-inspired Consumer Goods - The proliferation of consumer goods inspired by cult films, such as the Star Wars Coffee Maker, demonstrates the trend of capitalizing on fan culture to drive product innovation and sales.
Industry Implications
1. Merchandising - The expansion of Star Wars merchandise, including coffee makers, offers disruptive innovation opportunities within the merchandising industry for fans of the cult film franchise.
2. Consumer Electronics - The integration of Star Wars characters into devices like coffee makers presents disruptive innovation opportunities within the consumer electronics industry by targeting sci-fi enthusiasts and collectors.
3. Pop Culture Fashion - The incorporation of popular culture icons, like Star Wars, into fashion items demonstrates disruptive innovation opportunities within the pop culture fashion industry, catering to fans of cult films seeking unique wearables.