The BP Pavilion is the latest example of extensive corporate effort to make their mark during the London 2012 Games, an event that is expected to amass extensive media coverage in the city.
The pavilion is a slanted structure erected in front of an Olympic stadium, designed by ‘AndArchitects’ and ‘KBW design.’ The concave mirror facade will reflect the stadium behind it, giving tourists the perfect Cloud Gate-esque photo-op.
It is no doubt a smart move to make some sort of appearance in London this summer, given the amount of traffic expected. It’s kind of like securing a spot in the Superbowl commercial line-up -- the rewards are unprecedented (especially for a company like BP, who had its image tarnished from the disastrous oil spill in 2010).
Stadium-Shadowing Photo-Ops
The BP Pavilion Inducts Its Presence in the Olympics
Trend Themes
1. Corporate Promotion Through Architectural Design - Opportunity to create visually stunning structures that serve as branding opportunities and attract attention to corporate sponsors.
2. Interactive and Shareable Experiences at Events - Opportunity to design immersive experiences that encourage social sharing and generate buzz for the event and sponsors.
3. Reputation Management Through Strategic Branding - Opportunity to rebuild and improve brand image by associating with high-profile events and showcasing positive contributions.
Industry Implications
1. Architecture and Design - Opportunity for architects and designers to create innovative, visually appealing structures that align with corporate branding.
2. Event Planning and Marketing - Opportunity for event planners and marketers to develop engaging experiences that drive attendee participation and social media activity.
3. Public Relations and Branding - Opportunity for PR professionals and branding agencies to help companies strategically align with events and manage their public image.