Proper No. Twelve, the popular Irish whiskey brand launched by Conor McGregor that embodies "brotherhood, loyalty, and hard work," recently launched a new limited-edition, bottle-sized version of its iconic green hoodie. The new bottle sleeve is perfect for St. Patrick's Day, ensuring you and your Irish whiskey will match for the festivities.
Alongside the adorably festive bottle-size whiskey hoodie, Proper No. Twelve also debuted a series of St. Patrick's Day cocktails that make use of the authentic whiskey. The list includes everything from Proper Irish Coffee and Proper Iced Coffee to start your day to a Proper Toddy to end your evening–plus everything else in between.
Fans can purchase the limited-edition bottle hoodie (or the human-sized one) online and grab their next bottle of Proper No. Twelve on Drizly and Reservebar.
Festive Bottle-Sized Sweaters
Proper No. Twelve Unveils a St. Patrick’s Day Bottle-Sized Sweater
Trend Themes
1. Bottle-sized Apparel - Proper No. Twelve's bottle-sized sweater is just one example of the growing trend of brands creating miniature versions of their apparel for products like bottles, cans, and jars.
2. Themed Limited-edition Releases - Proper No. Twelve's St. Patrick's Day bottle sleeve is an example of how brands are tapping into limited-edition themed releases to drive excitement and sales.
3. Alcohol-inspired Merchandise - Proper No. Twelve's bottle-sized hoodie is part of a larger trend of alcohol brands creating merchandise beyond just drinkware, such as clothing and accessories.
Industry Implications
1. Alcohol - Alcohol brands are discovering new and innovative ways to create merchandise that not only supports their brand but drives sales and excitement among drinkers.
2. Fashion - Fashion brands can explore creating specialized merchandise for non-traditional products like bottles, cans, and jars to expand their offerings and tap into new markets.
3. Marketing/advertising - Marketing and advertising agencies can leverage the growing trend of limited-edition themed releases to create campaigns that build excitement and drive sales for brands.