As a result of its participation in the Progressive Automotive X-Prize competition and the DARPA Grand Challenge, SSI Racing has developed a patent pending lightweight 10 year, 100% replacement guarantee.
SSI Racing will also be producing a limited edition series of totally custom automobiles in 2010. The California-based company will partner with master fabricators, mechanics and show quality paint and body specialists to develop 10 of high-performance custom vehicles starting at $120,000 each.
Implications - Warranties are an excellent way for companies to reaffirm their strong beliefs that their products are made to last. These such warranties give consumers the added push in confidence when making an expensive purchase. Knowing that products are made with quality materials and a warranty can be a great selling feature from consumer's perspective.
X-Prize Innovations
SSI Racing Offers 10 yr Guaranteed Battery & Custom Cars
Trend Themes
1. Extended Warranties - Companies can offer extended warranties as a way to reassure consumers of the durability and quality of their products.
2. Custom Automobiles - The demand for personalized and customized automobiles is on the rise, opening up opportunities for companies to produce limited edition custom vehicles.
3. Lightweight Materials - The development of lightweight materials can lead to innovative solutions in various industries, including automotive manufacturing.
Industry Implications
1. Consumer Electronics - Extended warranties can be applied to consumer electronics, providing additional value and peace of mind to consumers.
2. Automotive Manufacturing - The production of custom automobiles can create a niche market in the automotive manufacturing industry, catering to customers looking for unique and personalized vehicles.
3. Materials Science - Advancements in lightweight materials can disrupt industries such as aerospace, transportation, and construction, enabling the creation of more efficient and sustainable products.