This holiday season, A&W is spicing things up with its new Sriracha Cheese Curds. Combining everyone's favorite hot sauce (Sriracha) with one of America's favorite snacks (cheese), the new side dish is sure to be a hit.
A&W's new Sriracha Cheese Curds start with 100 percent Wisconsin White Cheddar Cheese Curds, which are not only a regional favorite, but also one of the chain's most popular items. To keep things interesting, the new version of the curds are coated in a spicy Sriracha-flavored breading and then fried until golden. As A&W's Vice President of Marketing Sarah Blasi explains, "We call it our ‘side with a kick’ because it has the perfect amount of spice."
The new Sriracha Cheese Curds are available until December 29, 2019.
Spicy Cheese Curd Snacks
A&W's New Sriracha Cheese Curds are Made with Wisconsin White Cheddar
Trend Themes
1. Spicy Cheese Snacks - Spicy cheese is becoming a dominating trend, with more and more companies innovating new products to meet consumers' growing demand for spicy food.
2. Regional Snacks - Regional snacks are gaining popularity, as people start to embrace the unique taste of local specialities and explore new dishes outside their usual choices.
3. Fusion Food - Fusion food is on trend, as chefs experiment with combining diverse flavors and ingredients from different cultures to create novel and exciting dishes.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from this trend by creating new flavors and innovations to appeal to the growing demand for spicy cheese snacks.
2. Local Food - Small businesses and local food establishments can use this trend for creating unique versions of local snacks, offering an alternative to the standard menu items.
3. Fast Food - Fast food companies can offer innovative and diverse options by mixing traditional ingredients with novel flavors to create fusion-inspired dishes.