The Spur Japan March 2013 Catch the Rainbow editorial is an exceptionally bright production. Photographer Mark Andrew captured the beams of light as they fell over sandy backdrops and pools, a vibrant look that was furthered by stylist Naoko Shiina's use of numerous patterns and tones.
Model Edythe Hughes is the primary subject of Catch the Rainbow. She is also found alongside Bryan Sheets who acts as her boyfriend in Catch the Rainbow. The two sport Shiina's evident preference for color via the ensembles that feature teal scarves, highlighter pink overalls, bright green jackets and mustard yellow maxi dresses. The fashionista has therefore distinguished herself here as one who prefers to step outside of the in-vogue box.
Ravishing Rainbow Editorials
The Spur Japan March 2013 Hughes Photoshoot is Bright
Trend Themes
1. Bright and Colorful Fashion - Disruptive innovation opportunity: Explore sustainable and eco-friendly dyes and materials to create vibrant and eye-catching fashion that stands out in the market.
2. Pattern Mixing in Fashion - Disruptive innovation opportunity: Develop AI-powered fashion styling algorithms that can create unique and visually appealing pattern combinations, allowing customers to easily experiment with new looks.
3. Natural Lighting in Photography - Disruptive innovation opportunity: Develop smart camera technologies that can capture and enhance natural lighting effects, providing photographers with new tools to create stunning and captivating images.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Create online customization platforms and 3D printing technologies that allow customers to design and produce their own vibrant and personalized fashion items.
2. Photography - Disruptive innovation opportunity: Develop augmented reality (AR) filters and effects for photography apps that mimic natural lighting conditions, enabling users to achieve professional-looking photos with their smartphones.
3. Textile and Dyeing - Disruptive innovation opportunity: Explore new methods of dyeing fabrics, such as using natural pigments and innovative dyeing techniques, to create vibrant and sustainable textile products.