Spritz Society, the award-winning premium sparkling cocktail business formed by media celebrities, has announced the debut of ‘Peach,’ its first new flavor since its inception in August 2021. Customers were essential in choosing the new flavor, as Spritz Society dedicated the drink to its loyal community. ‘Peach’ will be available direct-to-consumer nationwide on June 2nd, with retail availability beginning in early July.
The brand's new variety eight-pack comes with two cans of each of the original four flavors in a single bundle, and it's available both online and in stores. 'Peach' will be sold in four-packs. Spritz Society also won Gold at the first-ever San Francisco World Spirits Ready-To-Drink Competition for its ‘Grapefruit’ and ‘Pineapple’ flavors, as well as Gold in the SIP Awards International Spirits Competition's Pre-Mixed Cocktail/RTD category.
Peach-Flavored Sparkling Cocktails
Spritz Society Debuts the 'Peach' Sparkling Cocktail
Trend Themes
1. Premium RTD Peach Cocktails - Spritz Society's debut of Peach flavor presents a new opportunity for businesses to explore the premium ready-to-drink cocktail market with unique fruit flavors.
2. Direct-to-consumer Distribution - Spritz Society's nationwide direct-to-consumer availability showcases a growing trend of maximizing customer reach through digital channels.
3. Flavor Innovation Based on Customer Feedback - Spritz Society's dedication to its loyal community by creating a new flavor based on customer feedback highlights the importance of incorporating customer feedback in innovative product development.
Industry Implications
1. Alcoholic Beverages - The launch of Spritz Society's Peach flavor reveals an opportunity for the alcoholic beverage industry to innovate and expand within the growing ready-to-drink cocktail market.
2. E-commerce - Spritz Society's direct-to-consumer strategy and online sales indicate an opportunity for e-commerce platforms to thrive in the alcoholic beverage domain.
3. Product Development and Launch - Spritz Society's product development and launch strategy emphasizes the importance of customer insight and feedback in devising and launching unique, market-driven products.