For those who drink a cup of coffee in the morning, or at the 2 o'clock slump in the day, for the caffeine and not much else, Sprayable Energy is just what they have been waiting for. As its name suggests, Sprayable Energy is a spray that jolts people awake during the crucial times they need it. Nevertheless, it is not to be confused with Aeroshots, which are administered into the mouth. Instead, Sprayable Energy is meant for the inside of the wrist.
Created by Ben Yu and Deven Soni, Sprayable Energy is not only physically effective, but cost-effective as well. As Fast Company notes, "At $15 for 40 doses, it's wayyy cheaper than Red Bull."
Invigorating Caffeine Misters
Sprayable Energy is Applied to Skin for an Awakening Jolt
Trend Themes
1. Sprayable Energy - Opportunity for disruptive innovation in the energy supplement market by offering a convenient and cost-effective sprayable alternative.
2. Awakening Jolt - Opportunity for disruptive innovation in the personal care industry by creating products that provide wakefulness and alertness through topical application.
3. Cost-effective Solutions - Opportunity for disruptive innovation in the consumer goods industry by developing affordable alternatives to expensive energy drinks.
Industry Implications
1. Energy Supplement - Opportunity for disruptive innovation in the energy supplement industry by introducing innovative delivery methods like sprayable energy.
2. Personal Care - Opportunity for disruptive innovation in the personal care industry by incorporating wakefulness and alertness benefits into skincare products.
3. Consumer Goods - Opportunity for disruptive innovation in the consumer goods industry by offering cost-effective solutions to energy drink consumers.