This heart-warming spot for Extra gum shows how one couple met, fell in love and got engaged.
The ad begins with the couple meeting at school and sharing their first piece of gum together. In each of the scenes to follow, the couple continues to share sticks of gum. For each piece of gum, the man draws a significant moment on the wrapper. The woman is unaware of the artwork, until the final scene when the man frames each image and places them in an art gallery. The final framed image shows a stick man proposing. When the woman turns around, her fiancee-to-be is on one knee holding a ring.
This adorable spot for Extra gum combines the familiar feelings of love and connects them to chewing gum. By stimulating these emotions, consumers will develop stronger feelings toward the brand and its product.
Engaging Chewing Gum Ads
This Spot for 'Extra' Chronicles a Couple's Love Story and Engagement
Trend Themes
1. Emotional Advertising - By creating heart-warming and relatable stories, brands can engage consumers on an emotional level, building stronger connections.
2. Personalized Packaging - Incorporating personalized elements into product packaging can enhance the consumer experience and create a sense of intimacy with the brand.
3. Storytelling Marketing - Utilizing storytelling techniques in advertising can captivate audiences and leave a lasting impression, making the brand and its message more memorable.
Industry Implications
1. Food & Beverage - Food and beverage companies can leverage emotional storytelling and personalized packaging to create unique and memorable brand experiences, increasing customer loyalty.
2. Advertising & Marketing - The advertising and marketing industry can explore the use of emotional narratives and storytelling techniques to create impactful campaigns that engage and resonate with consumers.
3. Gifting & Novelty - Companies in the gifting and novelty industry can incorporate personalized packaging and emotional storytelling to create one-of-a-kind products that evoke strong emotional connections and enhance the gift-giving experience.