Being able to differentiate a product from the rest is tough, but this sport-themed bottle brings a creative bottle style to the liquor business. This new bottle design is a definite way to stand apart from the plain square and cylindrical bottles. The '3-Point Tequila' created a sport-themed bottle that looks like a basketball entering a hoop. To closely knit itself to the basketball world, the bottle comes with an orange basketball-shaped bottle stopper.
The company's slogan is "you don't have to be a pro to take a shot," which is a great tagline that works with the basketball world. With 3-point shots in basketball being quite difficult to make, some people may prefer to stick with the ease of getting a shot of tequila completed.
Basketball Booze Branding
The 3-Point Tequila Packages its Tequila in a Basketball-Themed Bottle
Trend Themes
1. Sport-themed Packaging - Opportunity for brands to differentiate their products by incorporating sport-themed packaging that stands apart from traditional designs.
2. Creative Bottle Shapes - Room for innovation in the liquor industry by designing bottles with unique shapes, such as the basketball-themed bottle by 3-Point Tequila.
3. Branding Through Taglines - Brands can connect with specific niche markets, like the basketball world, by creating taglines that resonate with their target audience.
Industry Implications
1. Liquor Industry - Opportunity for liquor brands to attract consumers with creative packaging and unique bottle designs.
2. Packaging Industry - Room for innovation and customization in the packaging industry by incorporating sport-themed designs and unique shapes for bottles.
3. Sports Merchandising - Potential for collaboration between liquor brands and sports merchandise companies to create sport-themed packaging and products that appeal to sports enthusiasts.