Splosh imagines what cleaning routines might be like if water, unnecessary packaging and supermarkets were removed from the point at which a consumer acquires a product.
Rather than supplying a heavy bottle to consumers that's mostly filled with water, Splosh uses small dissolvable sachets of cleaning concentrate. When it's time to clean, all a consumer needs to do is empty the sachet into a bottle, add hot tap water and wait a few minutes for the mixture to settle.
Using this unique cleaning system, Splosh sells a range of products from laundry detergents and conditioners to dishwashing liquids, home cleaners and hand soaps directly from its website to people in the UK. By adopting Splosh's novel cleaning system, it's estimated that CO2 transport emissions can be reduced by 95 percent.
Water-Activated Cleaners
Splosh Lets Consumers Take on the Task of Diluting its Product with Water
Trend Themes
1. Water-activated Cleaners - Splosh's innovative water-activated cleaning system eliminates unnecessary packaging and reduces CO2 emissions by 95 percent.
2. Dissolvable Sachets - The use of dissolvable sachets in cleaning products offers a convenient and environmentally-friendly way for consumers to dilute cleaning concentrate.
3. Direct-to-consumer Cleaning Products - Direct-to-consumer models like Splosh enable consumers to purchase cleaning products online, eliminating the need for physical stores and reducing transportation emissions.
Industry Implications
1. Cleaning Product Industry - The cleaning product industry can explore the use of water-activated cleaners and dissolvable sachets to create more sustainable and convenient products.
2. E-commerce Industry - The e-commerce industry can capitalize on the direct-to-consumer trend by offering online platforms for eco-friendly cleaning product brands like Splosh.
3. Packaging Industry - The packaging industry can innovate by creating eco-friendly and easily dissolvable packaging solutions for various consumer products, including cleaning concentrates.