First We Feast’s YouTube interview show Hot Ones collaborated with Snak Club to create ultra-spicy snack mixes that help fans take authentic Hot Ones experiences to go.
"Spice and heat are repeatedly the top growing categories in salty snacks and we know our fans are looking for us to continue to elevate the heat in their spicy snacks," said Katie Lilly, VP of Marketing at Century Snacks. There are three new spicy bar mixes from Snak Club and they feature a blend of peanuts, cashews, sesame sticks, toasted corn and pretzels. Free from artificial ingredients and flavors, the snack mixes are available in three varieties with vegan-friendly seasonings: Snak Club Tangy Chili Snack Mix (inspired by The Classic hot sauce,) Smoky Sweet (inspired by Hot Ones' Los Calientes Verde) and Hot Habanero (inspired by Los Calientes Rojo.)
Super-Spicy Snack Mixes
Snak Club & Hot Ones Created Fiery Flavors for On-the-Go Snacking
Trend Themes
1. Spicy Snack Innovation - Exploring bold flavors and heat levels in snack mixes to cater to the growing demand for spicy snacks.
2. Collaborative Flavor Creation - Partnering with popular brands to develop unique snack mixes that offer authentic and exciting flavor experiences.
3. Clean Label Snack Revolution - Creating snack mixes with natural ingredients and flavors to meet the consumer preference for healthier and transparent food options.
Industry Implications
1. Snack Manufacturing - The snack industry can capitalize on the trend by innovating new spicy snack mixes that appeal to consumers seeking bold flavors and variety.
2. Food Marketing - Food marketing professionals have an opportunity to collaborate with popular shows and brands to develop unique snack products that cater to evolving consumer tastes.
3. Health Food Sector - Businesses in the health food sector can disrupt the market by creating natural and clean label snack mixes to meet the increasing demand for healthier snack options.