Gummy bears are often sold in fairly tame fruit flavors but Flamethrower Candy Company recently unveiled a spicy gummy bear that's so fiery, it calls it "the world's hottest gummy bear." Lil' Nitro is infused with the company's signature nine million Scoville unit chili extract, which is approximately 900 times hotter than a jalapeno pepper.
The unique gummy bear product, which is currently available for pre-order, is packaged in a way that will call to adventurous consumers who are not afraid of the heat or an eating challenge. Consumers' obsession with all things sriracha has been taken to the next level with next-level spicy meals, seasonings, snacks and candies that aim to see how much heat they can actually handle.
Ultra-Spicy Gummy Bears
Flamethrower Candy Company's Lil' Nitro is the World's Hottest Gummy Bear
Trend Themes
1. Extreme Spicy Food - The trend of extreme spicy food, such as Lil' Nitro, is an opportunity for food and beverage companies to cater to adventurous consumers seeking to test their spice tolerance.
2. Chili Extract Infused Products - The trend of chili extract infused products, like Lil' Nitro, presents an opportunity for companies in the food and beverage industry to create new, unique flavors and products that incorporate this increasingly popular ingredient.
3. Heat Challenge Products - The trend of heat challenge products, exemplified by Lil' Nitro, provides an opportunity for food and beverage companies to create contests and promotions that challenge consumers to try and tolerate increasingly spicy products.
Industry Implications
1. Food and Beverage - Food and beverage companies could create new products and flavors like Lil' Nitro to cater to adventurous consumers looking to try extreme spice.
2. Snack - Snack companies could create heat challenge games and promotions to go along with spicy products like Lil' Nitro.
3. Candy - Candy companies could add chili extract to their products to create new and unique flavors and products like the spicy gummy bear Lil' Nitro.