If you are the kind of person who puts hot sauce on everything, you will be totally down for Popeye's new spicy chicken item. Called Red Stick Chicken, the fried chicken strips are marinated in "Tabasco pepper perfection" according to the Louisiana-themed brand.
The Tabasco sauce and cayenne pepper blend-marinated meat is inspired by the small red sticks the hot sauce company uses to see if the pepper is properly ripe. The chicken tenderloins are breaded too and are best enjoyed with the new Smok'n Pepper Ranch. They also come with Cajun Fries and a buttermilk biscuit.
From March 20, 2015 to April 26, 2015, the spicy chicken item will be available at participating restaurant locations.
Hot Sauce-Marinated Chicken
Popeye's New Spicy Chicken Item is Marinated in Tabasco Sauce
Trend Themes
1. Spicy Fast Food - There is an opportunity for fast food restaurants to incorporate spicy ingredients into their menu offerings.
2. Tabasco-marinated Foods - Tabasco sauce can be used to marinate a variety of foods, creating a new flavor experience for consumers.
3. Hot Sauce Merchandising - There is potential for hot sauce manufacturers to partner with fast food chains to create exclusive spicy menu items.
Industry Implications
1. Fast Food - The fast food industry can capitalize on the growing demand for spicy foods by incorporating more spicy menu items.
2. Food Manufacturing - There is potential for food manufacturers to create new products that feature Tabasco sauce or other spicy ingredients.
3. Hot Sauce Production - Hot sauce manufacturers can explore new opportunities to expand their market by collaborating with fast food chains to create exclusive spicy menu items.