With a growing number of consumers looking for ways to add more protein to their diet, Special K has debuted a new lineup of Special K Protein Bites. Inspired by the brand's new protein-rich cereal, the bite-sized snacks give consumers an easy way to fuel up on the go.
The new Special K Protein Bites combine the nutritional benefits of a protein bar with many of the tasty ingredients traditionally found in granola bars. The snacks themselves consist of bite-sized pieces of quinoa, nuts and dried fruit packaged in a unique resealable bag that allows consumers to enjoy them throughout the day. Each serving contains nine grams of protein, making the snacks an energizing alternative to other packaged products.
Available in new Peanut Butter Chocolate and Caramel Nut flavors, the Protein Bites are an easy and delicious way for consumers to up their protein intake.
Cereal-Inspired Energy Bites
The New Special K Protein Bites are Rich in Protein
Trend Themes
1. Protein-rich Snacks - Incorporate high protein content into snack products to meet the growing consumer demand for protein-rich options.
2. Convenient On-the-go Nutrition - Develop innovative packaging solutions that allow consumers to enjoy nutritious snacks throughout the day, providing a convenient and portable source of energy.
3. Alternative to Packaged Products - Create snacks that offer a healthier alternative to traditional packaged products, meeting consumer desires for nutritious and energizing options.
Industry Implications
1. Health Food Industry - Introduce protein-rich snack options to cater to health-conscious consumers looking for nutritious and energizing alternatives.
2. Packaging Industry - Innovate resealable packaging solutions for snack products to enhance convenience and portability for on-the-go consumers.
3. Snack Food Industry - Reformulate snack recipes to incorporate high protein ingredients and meet the growing demand for nutritious, protein-rich options for a quick energy boost.