The Glacéau Smartwater flavored sparkling water beverages come as the latest creation from the Coca-Cola brand that offers consumers a refreshing, healthy way to enjoy a bottled drink. Coming in three flavor options including Lemon, Green Apple and Berry & Kiwi, the Glacéau Smartwater sparkling water drinks are completely free of sugar, sweeteners and calories. This makes the drinks a suitable option for consumers who are looking to restrict their soda intake yet are looking for a healthier alternative to drink.
The Glacéau Smartwater sparkling water beverages feature branding that is similar in aesthetic to the brand's original sparkling water, which is reported to have seen a distinct rise in popularity over the past several years.
Vapor-Distilled Flavored Waters
The Glacéau Smartwater Sparkling Water Beverages are Calorie-Free
Trend Themes
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3. Rise in Popularity of Sparkling Water - Disruptive innovation opportunity: Explore marketing strategies and product variations to capitalize on the increasing popularity of sparkling water.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Develop innovative and healthy beverage options to cater to the changing consumer preferences.
2. Bottled Water - Disruptive innovation opportunity: Introduce flavored and calorie-free bottled water options to tap into the growing demand for healthier alternatives to soda.
3. Health and Wellness - Disruptive innovation opportunity: Create products and services that promote health and wellness, such as flavored water beverages without added sugar or calories.