This summer, only at Starbucks Reserve locations, there are refreshing Sparkling Spritz beverages that are being served to offer up a taste of fresh seasonal fruit, sparkling water and ice. Inspired by Italian sodas, the beverages tap into the current popularity of seltzers and other sparkling beverages, and these fruit-forward varieties share a refreshingly different way for people to beat the heat.
The classic Strawberry Spritz, available at all Starbucks Reserve Roasteries and stores, features muddled strawberries, while the Strawberry Balsamic Spritz version of this drink provides an "unexpected twist." At select locations, there are other unique options to discover, such as the Blood Orange Tea Spritz and the Watermelon Spritz, both of which feature muddled fruit and simple syrup for a touch of sweetness.
Cafe-Created Sparkling Spritzes
Starbucks Reserve Locations are Serving Sparkling Spritz Beverages
Trend Themes
1. Sparkling Spritz Trend - There is an opportunity for businesses to create fruit-forward sparkling spritz beverages inspired by Italian sodas.
2. Fruit-flavored Seltzer Trend - The popularity of seltzers and other sparkling beverages presents an opportunity for businesses to create fruit-flavored varieties.
3. Creative Flavor Combinations Trend - There is an opportunity for businesses to create unique and unexpected flavor combinations, such as Strawberry Balsamic Spritz.
Industry Implications
1. Beverage Industry - Beverage companies can capitalize on the sparkling spritz trend by creating their own fruit-forward beverages.
2. Hospitality Industry - Restaurants and cafes can explore fruit-flavored seltzers and creative flavor combinations to offer refreshing summer beverages.
3. Food and Beverage Retail Industry - Retailers can create their own line of sparkling fruit spritzes to offer customers a refreshing and unique summer drink option.