The functional beverage market is expanding exponentially as consumers seek out a delicious and healthy way to quench their thirst, which is seeing brands respond with new options like the Zola Sparkling Energy Waters. Set to launch in the US in June 2018, the drinks contain just 10 calories per can and have no added sugar to make them applicable for those who are looking to avoid unnecessary ingredients. The drinks also contain 100mg of caffeine that's sourced from green tea, Yerba mate extracts and green coffee, which will help to keep you fueled throughout the day.
The Zola Sparkling Energy Waters come in four flavor options including 'Blackberry Cucumber,' 'Lemon Lime,' 'Pink Grapefruit' and 'Blood Orange.'
Plant Antioxidant Water Drinks
The Zola Sparkling Energy Waters Come in Four Flavors
Trend Themes
1. Functional Beverage Market Expansion - The expansion of the functional beverage market provides opportunities for brands to create innovative and healthy beverage options.
2. Low-calorie and Sugar-free Drinks - The demand for low-calorie and sugar-free drinks presents opportunities for brands to develop products that cater to health-conscious consumers.
3. Natural Energy Sources in Beverages - The use of natural energy sources like green tea, Yerba mate extracts, and green coffee in beverages opens up possibilities for brands to tap into the growing market of consumers seeking sustained energy without added sugars.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can capitalize on the growing demand for functional beverages by developing innovative and healthy drink options.
2. Health and Wellness - The health and wellness industry can benefit from the trend of low-calorie and sugar-free drinks by offering products and services that align with the preferences of health-conscious consumers.
3. Natural Energy Supplements - The natural energy supplements industry can explore opportunities to create new beverage products that incorporate green tea, Yerba mate extracts, and green coffee as a healthier alternative to traditional energy drinks.