SodaStream launched limited-edition Gold and Rose Gold sparkling drink makers, just in time for the holiday season when people will be doing plenty of entertaining. These new designs in the festive Gold Edition set offer an elegant take on the brand's popular Fizzi style, plus these limited-edition products come with a gilded reusable bottle to match.
These luxe SodaStream machines have the potential to appeal to Millennials in particular, as SodaStream's research suggests that "74% of 18 to 24-year-olds feel it’s important to buy gifts that are good for the environment and make the gift recipient’s life easier." As well as helping to give consumers more control over the kinds of beverages they enjoy, the drink-making system also helps to cut down on plastic waste by eliminating needless bottles and cans.
Metallic Sparkling Drink Makers
SodaStream's Limited-Edition Models Have Gold & Rose Gold Touches
Trend Themes
1. Luxury Soda Makers - The limited-edition Gold and Rose Gold SodaStream machines signify an opportunity for disruptive innovation in the luxury home appliance market.
2. Sustainable Beverage Appliances - SodaStream's drink-making system presents an opportunity for innovation in the eco-friendly appliance market, as it helps to cut down on plastic waste and promotes sustainable living.
3. Millennial-focused Gift Giving - The Gold and Rose Gold SodaStream machines have the potential to tap into the Millennial consumer base, as they prioritize both eco-friendliness and stylish design in their purchasing decisions.
Industry Implications
1. Home Appliance - SodaStream's limited-edition Gold and Rose Gold machines can disrupt the home appliance industry by offering a luxurious and stylish alternative to traditional soda makers.
2. Beverage - The SodaStream drink-making system presents an opportunity for innovation in the beverage industry, as it allows consumers to customize their own drinks and reduce their ecological footprint.
3. Gift and Specialty Retail - The Gold and Rose Gold SodaStream machines can potentially disrupt the gift and specialty retail market by catering to the Millennial consumer base's desire for sustainable and stylish gift options.