Newfoundland-born chicken chain Mary Brown’s may be best known for its crispy chicken sandwiches, but the release of the new Southwest Grilled Chicken Sandwich demonstrates a move to diversify the brand's menu.
Ideal for those who are looking for something a little lighter, the new Southwest Grilled Chicken Sandwich is made with the brand’s new juicy chicken breast filet, instead of a crispy fried filet. The chicken breast is then topped with a new sweet and smoky ancho chipotle sauce, alongside freshly shredded lettuce, sliced tomato, and red onion, all served on a fluffy brioche bun.
The new Southwest Grilled Chicken Sandwich can be ordered a la carte or as part of a combo from participating locations nationwide.
Chipotle Grilled Chicken Sandwiches
Mary Brown's Southwest Grilled Chicken Sandwich Has Arrived
Trend Themes
1. Diversification of Menus - Mary Brown's move to diversify their brand's menu with the new Southwest Grilled Chicken Sandwich.
2. Healthier Options - The release of the new Southwest Grilled Chicken Sandwich offers a lighter choice for those seeking healthier options.
3. New Flavors and Ingredients - The addition of the sweet and smoky ancho chipotle sauce to the Southwest Grilled Chicken Sandwich introduces new flavors to the menu.
Industry Implications
1. Fast Food Chains - Fast food chains like Mary Brown's are constantly looking to expand their menu options to cater to a wider range of customer preferences.
2. Poultry Products - The introduction of the juicy chicken breast filet in the Southwest Grilled Chicken Sandwich creates opportunities for the poultry industry.
3. Bakery Products - The fluffy brioche bun used in the Southwest Grilled Chicken Sandwich highlights the potential for innovation in the bakery industry.