McDonald's Transformed a Popular Salad into a Hearty Sandwich
Katherine Pendrill — June 28, 2016 — Lifestyle
References: brandeating
McDonald's recently transformed a popular salad into a hearty sandwich as part of its effort to cater to health-conscious consumers. Packed with fresh veggies and the option to choose between crispy or grilled chicken, the new sandwich is a healthy alternative to some of the chain's more indulgent dishes.
The new Chicken Caesar Salad Sandwich takes all of the ingredients from a Caesar salad and adds them to a hearty chicken burger. Along with a grilled or crispy chicken patty, the new sandwich also includes fresh veggies, shaved parmesan cheese and Caesar dressing. There is also a lighter wrap option available, which includes tomato, cucumber and leafy greens in addition to the traditional Caesar salad toppings.
The fast food spin on the Caesar salad is currently available in the New York Tri-State region as part of McDonald's seasonal menu.
The new Chicken Caesar Salad Sandwich takes all of the ingredients from a Caesar salad and adds them to a hearty chicken burger. Along with a grilled or crispy chicken patty, the new sandwich also includes fresh veggies, shaved parmesan cheese and Caesar dressing. There is also a lighter wrap option available, which includes tomato, cucumber and leafy greens in addition to the traditional Caesar salad toppings.
The fast food spin on the Caesar salad is currently available in the New York Tri-State region as part of McDonald's seasonal menu.
Trend Themes
1. Healthy Fast Food - McDonald's innovation of a salad-inspired chicken burger shows potential for developing more healthy fast food options.
2. Salad-inspired Sandwiches - The introduction of a salad-inspired chicken burger at McDonald's may spark a trend of incorporating salad ingredients into more sandwich options.
3. Regional Fast Food Menus - The release of the Chicken Caesar Salad Sandwich as part of McDonald's seasonal menu in the New York Tri-State region may lead to the development of more regional fast food menus.
Industry Implications
1. Fast Food - The fast food industry may see a shift towards healthier options, following McDonald's introduction of a salad-inspired chicken burger.
2. Food Manufacturing - Food manufacturers may look to incorporate more salad-inspired ingredients into their products, following McDonald's creation of a chicken burger based on a Caesar salad.
3. Casual Dining - Casual dining restaurants may look to create their own healthy or salad-inspired burger options, following McDonald's innovation of the Chicken Caesar Salad Sandwich.
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