Jack in the Box has teamed up with the movie "Deadpool & Wolverine" to debut a new Southwest Chicken Mini Chimichangas offering – also called 'Mini Chimi Bang Bangs' in a nod to the Deadpool franchise.
If you've never had one before, a chimichanga is essentially a deep-fried burrito. Jack in the Box's version is shrunken in size and stuffed with a Southwest chicken filling. The chimichangas can be ordered Classis (without any toppings) or Sauced & Loaded, which features a topping of shredded cheddar, cheese sauce, shredded lettuce, and taco sauce.
Even more exciting than the new dish, Jack in the Box has announced that the 100 customers who order a Mini Chimi Bang Bangs $10 Fan Favs Box at each location will receive a limited-edition Deadpool x Jack in the Box antenna ball.
Mini Deep-Fried Burritos
Jack in the Box Just Added New Southwest Chicken Mini Chimichangas
Trend Themes
1. Collaborative Marketing Campaigns - Brands partnering with popular movie franchises to introduce themed products can attract diverse consumer bases and boost brand loyalty.
2. Miniature Food Offerings - Scaled-down versions of traditional dishes cater to convenience-focused consumers looking for quick and easy meal options.
3. Loaded Food Variants - Elevating basic food items with multiple toppings and customization options enhances the dining experience and appeals to adventurous eaters.
Industry Implications
1. Fast Food - Introducing limited-edition branded items can create buzz and draw in customers seeking exclusive culinary experiences.
2. Entertainment Partnerships - Strategic collaborations between food brands and major movie franchises present new avenues for cross-promotional opportunities.
3. Convenience Foods - The demand for easily consumable, flavorful mini-meal options is prompting innovations in the convenience food sector.