Two new products have been added to the Southern Recipe Small Batch range of pork rinds produced by Rudolph Foods. Beginning in early 2023, ‘Buttery Garlic’ and ‘Italian Herb Krutones’ and pop-at-home pork rinds will be available in the US. ‘Krutones’ are promoted as a substitute for conventional croutons and other salad toppings.
The ‘Italian Herb’ flavor is gluten-free and has no carbs, while the ‘Butter and Garlic’ variety just have one gram. Alongside the ‘Krutones,’ Southern Recipe provides consumers with the option to make the pork rinds in a fryer, air fryer, or on a stovetop and flavor them with their own seasonings with its new pop-at-home pork rinds.
"When I got here 20 years ago, one out of 16 Americans ate (pork rinds)," he said. "Now it’s one out of 5. If we can get to one out of 3, I’m pretty sure there’s not enough pigs … We’ve worked hard to educate today’s consumer about pork rinds and demystify the category, overall," said Mark Singleton, VP of sales and marketing at Rudolph Foods.
Gluten-Free Keto Foods
Southern Recipe Introduces the New 'Krutones' and Pop-At-Home Pork Rinds
Trend Themes
1. Gluten-free Keto Foods - Southern Recipe's new 'Krutones' and pop-at-home pork rinds cater to the growing demand for gluten-free and low-carb keto diets.
2. DIY Snack Kits - Southern Recipe's pop-at-home pork rinds taps into consumers' desire for DIY snack kits, allowing them to personalize and customize their snack experience.
3. Alternative Salad Toppings - Southern Recipe's 'Krutones' offer a tasty and versatile alternative to traditional salad toppings, appealing to health-conscious consumers looking for new and unique options.
Industry Implications
1. Snack Foods - Southern Recipe's new gluten-free and low-carb pork rind products tap into the growing demand for healthy snack options, offering a tasty and guilt-free alternative.
2. Food Manufacturing - Food manufacturers can explore the potential of introducing gluten-free and low-carb snack options to their product portfolio to cater to health-conscious consumers.
3. Retail - Retailers can capitalize on the trend of healthy snacking by stocking Southern Recipe's new products as well as other similar gluten-free and keto-friendly options to meet consumer demand.