Southeastern Grocers have announced they're celebrating Hispanic Heritage Month with a variety of new product launches, discounts and more. The campaign will see the brand launching new products, while also discounting a variety of favorite products from Hispanic and Latin brands to encourage shoppers to pick up their favorites this month. The brand will also be supporting the community thanks to a $15,000 donation to the Youth Awards program from the Hispanic Heritage Foundation, which helps support Latin high school students.
Chief People Officer Raymond Rhee spoke on the Hispanic Heritage Month initiatives at Southeastern Grocers saying, "As a company committed to diversity and inclusivity, we are proud to honor and celebrate the rich heritages of our Hispanic and Latino American neighbors by highlighting their traditions and flavors that are now staples in our communities. As a grocer, we actively seek partnerships with diverse suppliers to offer an expansive variety of products to our customers."
Hispanic Heritage Grocer Campaigns
Southeastern Grocers are Celebrating Hispanic Heritage Month
Trend Themes
1. Celebrating Hispanic Heritage Month - Southeastern Grocers is launching new products and discounting favorites from Hispanic and Latin brands, encouraging shoppers to embrace the rich traditions and flavors of Hispanic heritage.
2. Supporting Community Through Donations - Southeastern Grocers is donating $15,000 to the Youth Awards program from the Hispanic Heritage Foundation, demonstrating their commitment to supporting Latin high school students in the community.
3. Diversity and Inclusivity in Supply Chain - Southeastern Grocers actively seeks partnerships with diverse suppliers, offering an expansive variety of products from different cultures and communities to their customers.
Industry Implications
1. Grocery Retail - Southeastern Grocers' initiatives during Hispanic Heritage Month present an opportunity for grocery retailers to attract customers by recognizing and celebrating diverse heritages through product offerings.
2. Food and Beverage - The launch of new products and discounts from Hispanic and Latin brands by Southeastern Grocers creates an opportunity for food and beverage companies to cater to the demand for multicultural flavors and ingredients.
3. Education - The $15,000 donation by Southeastern Grocers to the Youth Awards program from the Hispanic Heritage Foundation highlights an opportunity for educational institutions and organizations to collaborate with businesses in supporting diverse student populations.