If you're looking for a snack that no kid will turn down, look no further than the new Sour Patch Kids Snack Packs.
This winter, Conagra Brands is bringing together two iconic brands: Sour Patch Kids and Snack Packs. The new Sour Patch Kids Snack Packs are giggly gelatin cups (similar to Jell-O) that taste just like Sour Patch Kids candy. The new gelatin cups will come in two different varieties, so you can choose between Redberry and Blue Raspberry. According to a PR rep, you can expect to see the new product rolling out at major retails and on Amazon this winter.
Over the past few years, Conagra Brands has experimented with a wide variety of Snack Pack flavors, including Unicorn Magic, Mermaid Splashes, Dragon Treasure, and even Fanta.
Sour Candy Gelatin Snacks
Conagra Brands is Releasing Sour Patch Kids Snack Packs This Winter
Trend Themes
1. Snack Pack Flavors - Expanding the variety of Snack Pack flavors presents an opportunity for innovative and unique taste experiences.
2. Branding Collaborations - Teaming up with iconic candy brands like Sour Patch Kids opens doors for cross-promotion and increased market reach.
3. Gelatin Snack Innovation - Creating gelatin cups that mimic the flavors of popular candies brings a playful twist to the snack industry and appeals to consumers' nostalgia.
Industry Implications
1. Food Manufacturing - Developing and producing snack pack flavors requires expertise in food manufacturing processes and flavor development.
2. Confectionery - Collaborating with candy brands like Sour Patch Kids allows for disruptive innovation opportunities in the confectionery industry.
3. E-commerce - Launching new product lines on platforms like Amazon opens up new distribution channels and expands market access for gelatin snack manufacturers.