Pringles' Scorchin' Sour Cream & Onion is the newest addition to the brand's spicy collection and it puts a new twist on a familiar flavor. The cooling and tangy flavors of sour cream are revisited in these crisps with heat that builds over time thanks to the addition of a smoky cayenne pepper flavor.
Gareth Maguire, senior director of marketing for Pringles, says "We know that unique and spicy flavors are the top two things Zillenials look for when trying new snacks1, and those qualities happen to be a specialty of ours at Pringles."
This new flavor joins others in the Scorchin' collection that remix BBQ, Cheddar, and Chili & Lime flavors. Now, the tangy and zesty flavors of classic sour cream snacks can be experienced with a fiery kick.
Spicy Sour Cream Crisps
Pringles' Scorchin' Sour Cream & Onion Remixes a Classic Flavor
Trend Themes
1. Spicy Snacks - The trend for spicy snacks and remixed classic flavors is growing, presenting an opportunity for companies to experiment with new combinations and ingredients.
2. Flavor Remixes - The popularity of the Scorchin' collection shows that consumers are open to trying new versions of classic flavors, making it a ripe time for companies to develop their own remixes.
3. Zillenial Preferences - As Pringles notes, zillenials prioritize uniqueness and spiciness, making it essential for companies to tap into these preferences to stay relevant and fresh.
Industry Implications
1. Snack Foods - The snack food industry can experiment with remixing classic flavors and adding spicy elements to appeal to changing consumer tastes.
2. Food Manufacturing - Food manufacturers could benefit by setting a trend of remixing classic flavors and developing new ways to incorporate heat into snack foods for young, adventurous customers.
3. Marketing and Advertising - Food marketers and advertisers can focus their messaging on unique, spicy flavors and work to incorporate advertising strategies and social media engagement that appeals to zillenials.