Single-Serving Soup Containers

Campbell's 'Souplicity' Line Comes in Containers Instead of Cans

Campbell is known for its classic canned soups, but the company has recently created a new sub-brand called 'Souplicity' that's taking single-serving soup dishes in a new direction. The high-end, organic soups come refrigerated in plastic containers rather than cans, contributing to consumer confidence in the freshness of the ingredients therein.

Souplicity currently offers four different varieties: Roasted Red Pepper Tomato Gouda, Carrot Curry Ginger, Broccoli Parmesan Lemon, and Corn Poblano Lime. Those simple, descriptive names are indicative of the GMO-free, organic ingredients that make up each soup.

Because of the easy opening plastic containers, Souplicity soups are ideal to take anywhere as a lunch option. While the containers are microwave safe, they come full to the top with soup, so Souplicity recommends transferring the soups into a microwavable bowl to heat them.
Trend Themes
1. Single-serving Soup Containers - Single-serving, microwavable, plastic soup containers are disrupting the canned soup market for a new, high-end, organic sub-brand called Souplicity.
2. Organic, Refrigerated Soup - Organic, refrigerated, single-serving soup choices are changing consumer perception of freshness and convenience.
3. Gmo-free Ingredients - GMO-free ingredients in pre-made, high-end soups create a new consumer market for health, convenience, and freshness in single-serving foods.
Industry Implications
1. Soups and Broths - The Souplicity line by Campbell's highlights a shift in the canned soup industry toward higher-end, organic, single-serving soups in plastic containers.
2. Convenience Foods - Single-serving, microwavable, organic soup products in plastic containers cater to the growing consumer demand for fresh, fast, and healthy convenience foods.
3. Packaging and Containers - The Souplicity product line showcases the potential for plastic food containers to replace traditional canned soups, changing both industry standards and packaging options for consumers.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES