For the fall season this year, DAVIDsTEA is introducing 'Soup Teas,' which are soup mixed infused with green tea and plenty of comforting spices. The three new varieties that are being introduced to consumers include: Tomato Turmeric, Spicy Rasam and Rosemary Black Pepper.
Like loose leaf tea leaves, these Soup Teas are packaged into pouches for ease of use. DAVIDsTEA details that there are three ways tea lovers may make the most of these inventive Soup Teas. To make a satisfying #mugmeal, a spoonful of a Soup Tea of one's choosing may be added to near-boiling water and steeped. Alternatively, the Soup Teas may also be used as flavorful soup broths to which other nourishing ingredients maybe added, or they may be worked into recipes to add tons of extra flavor.
Savory Soup Teas
DAVIDsTEA's Soup Teas are Green Tea-Infused Soup Mixes
Trend Themes
1. Soup Teas - Disruptive innovation opportunity to create more unique and flavorful tea products by infusing them with savory ingredients.
Industry Implications
1. Tea Industry - Opportunity for tea companies to expand their product offerings and cater to consumers looking for unconventional tea experiences.
2. Packaged Food Industry - Potential for packaged food companies to explore new product lines that combine the convenience of soup mixes with the health benefits of green tea.
3. Spices and Seasonings Industry - Innovative use of spices and seasonings in Soup Teas opens up possibilities for companies in this industry to collaborate with tea brands and create unique flavor profiles.