Fast-serve Greek food chain Soulva has announced that it will be introducing vegan lamb as its fifth protein option alongside pork, chicken, lamb, and roasted white sweet potatoes. The new plant-based protein option will be made available on October 20 at all four Soulva locations.
The vegan lamb offered at Soulva has been made by startup Black Sheep Foods and consists of a pea-protein base and patent-pending flavor compounds. The innovative vegan meat is said to mimic the taste and texture of actual lamb, allowing vegans and vegetarians to enjoy a variety of Greek dishes without compromising the key flavors associated with the Meditteranean cuisine.
"We had yet to find a plant-based meat that made sense for our restaurants, but when we tried Black Sheep Foods, we felt it was the right moment to add a plant-based offering to our menu," said the Founder and CEO of Soulva, Charles Billies.
Plant-Based Lamb Souvlaki
Soulva Becomes First Greek Restaurant in U.S to Serve Vegan Lamb
Trend Themes
1. Plant-based Protein - The popularity of plant-based alternatives is increasing, creating a disruptive innovation opportunity for food companies to expand their product lines.
2. Mimicking Meat - Innovative companies are creating plant-based meats that closely mimic the taste and texture of real meat, expanding the options for vegans and vegetarians.
3. Fast-food Variety - Greater dietary needs and preferences create a disruptive innovation opportunity in the fast-food industry to diversify menu options.
Industry Implications
1. Food & Beverage - The food and beverage industry has an opportunity to develop and market new plant-based proteins to meet the demand of consumers seeking dietary alternatives.
2. Restaurant - Restaurants have an opportunity to diversify their menu and attract a broader customer base by offering plant-based options that mimic traditional meat dishes.
3. Agriculture - The agriculture industry may need to adapt its practices to meet the growing demand for plant-based protein and reduce reliance on traditional meat production methods.