Soul of Nomad collaborated with Gennadiy "GGG" Golovkin on a limited-edition collection that honors the professional boxer's career with physical and digital collectibles. The collection features an NFT-paired hoodie that's authenticated by Real Items. The hoodie can be found in a signature black color with wolfpack lining and a mini-book signed by Golovkin.
With the unique NFT code embedded in the hoodie, the tangible and virtual attributes of the collectible are intertwined. As such, the result is a phygital object that has a unique identity of its own. CEO of Real Items, David Menard, says "NFTs aren’t just abstract digital collectibles. They are vehicles that will bring about a renaissance to the commerce world. What makes NFTs exciting is that they can augment the physical world - in this case, Soul of GGGs limited edition hoodie - with a deeper layer of exclusivity, interactivity, and authenticity."
Collectible Phygital Hoodies
Soul of Nomad Launched Collectibles with Boxer Gennadiy Golovkin
Trend Themes
1. Phygital Collectibles - Combining physical and digital collectibles to create unique and valuable items presents an opportunity to disrupt traditional collectibles markets.
2. NFT Authentication - Using blockchain technology to authenticate and verify the ownership of collectible items presents an opportunity to disrupt traditional authentication methods.
3. Experiential Commerce - Augmenting physical products with unique digital experiences presents an opportunity to disrupt traditional e-commerce models.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage phygital collectibles to create unique and sought-after limited edition products.
2. Sports Memorabilia - The sports memorabilia industry can use NFT authentication to provide fans and collectors with verifiable and authentic items.
3. Art and Collectibles - The art and collectibles industry can use experiential commerce to offer buyers unique digital experiences that enhance the value of physical items.