The Soreen Lift Bar has been given an update by the brand in the UK to help draw in curious shoppers in the grocery and convenience store channels with new flavors for the new year.
The snack baron comes in the Blueberry and Banana flavor options, which come in at 133 and 134-calories, respectively. The snack bars each have a vegan-friendly recipe that's low in fat and features naturally occurring vitamin B12 in the formulation that will give the consumer a boost to their energy level as they fuel up.
Marketing Director Liz Jacobs spoke further on the new additions to the Soreen Lift Bar range saying, "Our Soreen Lift Bar multipacks have been a huge success with shoppers, selling over 1.2 million units since their launch in 2023. We know there is growing demand for healthier on-the-go snacks, especially from Gen Z, which is why we decided to launch our new Soreen Lift Bar Singles range."
Energy-Elevating Snack Bars
The Soreen Lift Bar Now Comes in Two New Flavors
Trend Themes
1. Energy-elevating Snack Bars - Snack bars with energy-boosting properties are gaining popularity among health-conscious consumers.
2. New Flavors for Snack Bars - Brands are continuously introducing new flavor options for snack bars to attract curious shoppers.
3. Demand for Healthier On-the-go Snacks - There is a growing demand for healthier on-the-go snacks, particularly among Gen Z consumers.
Industry Implications
1. Grocery and Convenience Store Channels - The new flavors of the Soreen Lift Bar aim to attract shoppers in the grocery and convenience store channels.
2. Health and Wellness Industry - The popularity of energy-elevating snack bars indicates a potential growth opportunity in the health and wellness industry.
3. Food and Beverage Industry - The introduction of new flavors for snack bars presents an innovation opportunity within the food and beverage industry.