Sorate, the recently launched US-based matcha and green tea company, was founded by Italian-born, New York-based entrepreneur Silvia Mella. The brand's mission is "to provide people with the best nutritional benefits from Western and Eastern medicinal practices, by bridging the plant-based medicine of Japanese green tea with today’s modern world."
With the purpose in mind, the name of the brand, Sorate, comes from a slang popular in the Veneto region of Italy, meaning "calm down"or "cool off", while "Sora" in Japanese means "Sky". Moreover, the logo consists of a half-circle in honor of Giotto, Leonardo Da Vinci, and the light of the Roman Pantheon, the other half refers to the Japanese zen circle, Enso.
Lastly, all of the Sorate tea and matcha are sourced from Ujitawara; the Uji region of Kyoto, Japan, from the family-owned farm of the renowned Sencha Tea creator, Nagatani Soenon.
Female-Founded Matcha Brands
Sorate Was Founded by Italian-Born Entrepreneur Silvia Mella
Trend Themes
1. Rising Popularity of Matcha and Green Tea - As consumers focus more on health and wellness, there are opportunities for new matcha and green tea brands to disrupt traditional tea industry.
2. Cultural Fusion of Eastern and Western Medicine - The blending of Eastern and Western medicinal practices presents potential for innovative companies to create unique, holistic health products.
3. Increased Interest in Female-led Startups - The success of female-founded matcha brands like Sorate highlights a growing trend towards female entrepreneurship and investment.
Industry Implications
1. Tea Industry - New matcha and green tea brands have an opportunity to disrupt the traditional tea industry with innovative approaches to health and wellness.
2. Health and Wellness Industry - The demand for natural and holistic health solutions presents opportunities for companies to create unique products that blend Eastern and Western medicinal practices.
3. Female Entrepreneurship and Investment - The success of female-founded matcha brands like Sorate highlights the growing trend towards increased investment in and support of women-led startups.