Canadian health brand Organika offers a variety of easily dissolved supplements that help consumers to maintain their health and increase their vitamin intake—with the 'Soothe' powder being one of its popular varieties.
Soothe can be purchased as a flavorless powder, and also comes in a delicious 'Watermelon Lime' flavor. To reap the benefits of the powder, just 2.5g is needed a serving, which can be added to warm water and stirred in. Once the powder is fully dissolved in the warm water, consumers can drink it as is, or add in some cold water for a more refreshing experience. The powder causes the water to fizz like a carbonated drink, and the Watermelon Lime offers an energizing flavor that makes it taste more like a soft drink than a vitamin supplement.
The key ingredient, magnesium citrate, boasts many health benefits, a few of which include: digestive system support, energy and metabolism improvement, electrolyte balance, and relaxation. The supplement can also aid in the absorbtion of other supplements like calcium and phosphorus.
Delicious Citrus-Favored Magnesium Supplements
Organika's 'Soothe' is Packed with Ionic Magnesium
Trend Themes
1. Easily Dissolved Supplements - The trend of easily dissolved supplements presents an opportunity for innovative delivery systems and flavors to enhance the consumer experience.
2. Flavored Health Supplements - The trend of flavored health supplements opens up possibilities for creating enjoyable and tasty alternatives to traditional vitamin supplements.
3. Digestive System Support - The trend of focusing on digestive system support highlights the need for innovative products and solutions that improve gut health and overall well-being.
Industry Implications
1. Health Supplements - Disruptive innovation opportunities in the health supplements industry include developing new flavors, novel delivery methods, and personalized supplement options.
2. Functional Beverages - The trend of flavored supplements aligns with the functional beverages industry, allowing for the creation of healthy and flavorful drink options.
3. Wellness and Digestive Health - The focus on digestive system support opens up disruptive innovation opportunities in the wellness and digestive health industry, such as probiotic-infused supplements and gut health tracking devices.