Granola is often baked to a crunchy, crispy texture but The Toasted Oat Bakehouse takes a different approach with its chewy and soft granola snacks. The small-batch Toasted Oat Granola is offered in nostalgic flavors like Blueberry Cobbler, Apricot Shortbread and Cherry Streusel, all of which are made without gluten or dairy.
The Toasted Oat Bakehouse prepared to reveal its new product packaging at Expo West, which introduces colorful pouches that highlight the fact that the granola is made with organic coconut oil. The product's new identity better communicates the soft granola maker's commitment to ingredient transparency and a peek at the soft granola snacks can be seen through a clear window on the stand-up pouches.
Soft-Baked Granola Snacks
The Toasted Oat Bakehouse's Soft Granola Comes in Nostalgic Flavors
Trend Themes
1. Soft-baked Granola Snacks - Opportunities to disrupt the traditional crunchy and crispy texture of granola by offering chewy and soft alternatives in nostalgic flavors with health-conscious ingredients.
2. Small-batch Production - Innovation in granola production through smaller batch sizes that promote freshness and ingredient transparency.
3. Transparent Packaging - Creating disruptive innovation in granola packaging by using clear windows and bold branding to emphasize ingredient transparency and quality.
Industry Implications
1. Food Manufacturing - Opportunities to innovate granola production for a health-conscious market by developing new processes and ingredients for small-batch production.
2. Packaging - Opportunities for disruptive innovation in packaging design by prioritizing clear windows and branding that promote ingredient transparency and a fresh aesthetic.
3. Health Food Retail - New market opportunities for innovative soft-baked granola snacks that are gluten-free, dairy-free, and made with organic coconut oil for health-conscious consumers.