SOFI Spritz is an Australian alcoholic beverage brand that once received an investment from the business people on Shark Tank, and the brand is now offering summer beverage classics in bottle form.
The brand is offering two flavors as the summer months approach – a Blood Orange & Bitters made with riesling wine and soda, and a Lemon & Elderflower also made with riesling wine and soda. Both beverages are inspired by Italian drinks. The brand's new visual identity was designed by the agency Squad Ink, which chose a simple minimalist design with very little writing that shows of the beverages' pastel colors, with small logos that feature an illustration of a summer beach setting.
Summery Citrus Spritzers
The SOFI Spritz Brand Offers All-Natural Beverages
Trend Themes
1. All-natural Beverages - Disruptive innovation opportunities include developing new all-natural beverage options with unique flavor combinations.
2. Bottle-form Beverages - Disruptive innovation opportunities include creating innovative packaging solutions for ready-to-drink beverages that are convenient and appealing to consumers.
3. Minimalist Design - Disruptive innovation opportunities include designing minimalist branding and packaging for products to stand out in a crowded market.
Industry Implications
1. Alcoholic Beverage - Disruptive innovation opportunities include introducing new alcoholic beverage options that cater to the growing demand for all-natural and ready-to-drink products.
2. Packaging - Disruptive innovation opportunities include developing sustainable and eye-catching packaging solutions for the beverage industry.
3. Design and Branding - Disruptive innovation opportunities include creating minimalist and visually appealing designs that enhance the product's identity and attract consumers.