Soda Press Co is an Australian beverage brand that offers craft sodas in a sampler pack format. These sampler packs consist of flavors like 'Classic Indian Tonic' and 'Raspberry and Mint' along with other best-sellers like 'Old Fashioned Lemonade,' 'Pink Grapefruit' and 'Gingerale.'
Ideal for artisanal beverage fans or mixologists looking to create unique, sparkling cocktails, these dual drink packs allow consumers to sample more than one craft soda flavor at once. Boasting a vintage look and feel, each of Soda Press Co's products is presented in glass bottles with typographic labels and sustainable box packages. This brand identity also falls in line with the company's health-conscious philosophy and organic ingredient choices.
Soda Press Co's sampler pack marketing approach will appeal to Millennials seeking artisanal products at an affordable price point and is an ideal housewarming or stocking stuffer gift option.
Craft Soda Gift Packs
Soda Press Co. Offers Dual Sampler Kits With Bold Flavors
Trend Themes
1. Craft Soda Sampler Packs - Craft soda brands can offer sampler packs to allow consumers to try multiple flavors at once, appealing to those seeking unique and artisanal beverages.
2. Vintage Aesthetic Packaging - Brands can adopt a vintage look and feel for their products, using typographic labels and sustainable box packages to create a nostalgic and eco-friendly brand identity.
3. Affordable Artisanal Gift Options - Brands can target Millennials by offering affordable craft soda sampler packs as housewarming or stocking stuffer gift options, tapping into the demand for unique and budget-friendly presents.
Industry Implications
1. Craft Soda Industry - Craft soda brands can capitalize on the rising demand for unique, small-batch beverages by offering sampler packs and appealing packaging.
2. Packaging Industry - Packaging companies can cater to the trend of vintage aesthetics by providing typographic labels and sustainable box packages that align with the eco-friendly values of craft soda brands.
3. Gifts and Novelties Industry - Gift retailers can offer craft soda sampler packs as affordable and unique gift options, targeting Millennials who value artisanal and budget-friendly presents.