veg&pop is a vegan soda concept created for a student project that is aimed at being an indulgence during special occasions for young people. In describing the mindset of the target consumer, the designer suggests it is a young person adhering to a healthy lifestyle in a "party moment."
The vegan soda concept was created by David Reca, a student of ESI Valladolid in Valladolid, Spain. The glass bottle concept is sustainable given its easy to recycle and allows the vibrant hues of the healthy soda flavors to be shown off.
The unique concept may seem like an oxymoron, but as consumers move away from traditional sugary beverages, many are looking for healthy alternatives that replicate the same texture and flavors of soda.
Vegan Soda Concepts
veg&pop is a Vegan Soda Concept Created for a Student Project
Trend Themes
1. Vegan Beverages - There is an opportunity for the creation of more innovative and diverse vegan beverage options.
2. Health-focused Beverages - Creating beverages that can be consumed on special occasions but still align with a healthy lifestyle can be disruptive innovation.
3. Sustainable Packaging - Innovative and easily recyclable packaging for healthy beverage options can create a competitive advantage in the market.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from developing new and innovative plant-based beverages for health and environmentally-conscious consumers.
2. Eco-friendly Packaging Industry - There is an opportunity for the eco-friendly packaging industry to provide more alternatives that cater to the specific packaging needs of healthy beverage options.
3. Health and Wellness Industry - The health and wellness industry can take advantage of the growing trend of healthy beverage options by innovating new formulations that align with consumer preferences and current health trends.