Although the fear of missing out is a huge part of what drives teens to be active on the web, social media privacy is an issue that's becoming increasingly important for all Internet users. Youth in particular are abandoning social networks like Facebook for three major reasons: there are too many adults on the platform, overwhelming amounts of advertising and a lack of privacy.
As TeenSafe's infographic describes, "privacy" is more about having a safe space for expression away from authority figures and consequences.
As such, it's no surprise that many young social media users are turning to anti-social media networks and favoring disconnection from technology as a means to authentically connect with others teens.
Social Privacy Infographics
TeenSafe's Examines the Youth Search for Social Media Privacy
Trend Themes
1. Abandonment of Facebook - Opportunity for developing anti-social media networks that provide a safe space for expression away from authority figures and consequences.
2. Youth Privacy Concerns - Opportunity to create social media platforms that prioritize privacy and offer a safe environment for youth to connect authentically.
3. Disconnection From Technology - Opportunity to develop technologies and platforms that allow for genuine connections among teens while disconnecting from overwhelming amounts of advertising and adult presence.
Industry Implications
1. Social Media Networks - Innovative platforms can disrupt the industry by providing a safe space for expression away from authority figures and excessive advertisements.
2. Technology Disconnection - Opportunity for industries to create products and services that allow for meaningful connections among teens while reducing exposure to online advertising and adult presence.
3. Online Privacy Solutions - Developing disruptive technologies and services that prioritize privacy and offer a secure environment for youth to connect with others online.