If you follow celebrity gossip and star style, you've already heard of Kitson, and will be thrilled about the launch of the new Facebook Total Fashionista application. As for the rest of you, well, it's time to get you in the fashion loop.
Application users get to be the first to see brand spankin' new clothes, shoes and accessories from Hollywood's trendiest fashion boutique, possibly even before the celebs do.
"Starting November 20th, 2007 Kitson will feature new products in the 'What's Hot' section of the Total Fashionista application everyday until Christmas," a press release said. "Total Fashionista members will be able to add their favorite items to their own collection. In addition to maintaining their own collections, members can view their friend's collections, rate the items, comment on the items, and even send items to their friends or other members."
The app lets Facebookers on the cutting edge of style peruse the latest pieces and add them to their personal collections. You're not entitled to buy, although you can, but the real beauty of an app like this is being able to show off your fashion trend spotting abilities to all your friends on the web. It also gives your friends a chance to see what's on your Christmas wish list... that could really take the stress off your man to find you the perfect gift!
It's like window shopping from the comfort of your own home, only it changes more often than the merchandise in stores. Everyday there's something new. Plus, a chance to win a $1,000 just for adding five things to your collection before mid January is a pretty good deal!
Social Fashion Shopping Application
Kitson's Total Fashionista Facebook App
Trend Themes
1. Social Fashion Shopping - Opportunity for fashion brands to create social shopping experiences that allow users to discover and share new products.
2. Personal Collections - Potential for apps that allow users to curate and display their favorite fashion items, creating a personalized shopping experience.
3. Influencer Marketing - Rise of influencer marketing in the fashion industry, where users can view and interact with their friends' collections and get recommendations.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage social media platforms to create interactive shopping experiences and connect with their target audience in new ways.
2. Social Media - Opportunity for social media platforms to integrate shopping features and capitalize on the growing trend of social fashion shopping.
3. E-commerce - E-commerce platforms can enhance the online shopping experience by incorporating social elements and personalized collections.