The So Gud square snacks have been created by a Scotland-based family business that aims to offer consumers a free-from way to indulge their sweet tooth. The snacks are made with a base of wholesome ingredients that have been paired with a number of fruits, nuts and seeds to create a treat that is as satisfying as it is flavorful. The squares come in four flavor varieties including the vegan-friendly Chewy Seed & Apricot and Nutty Seed & Walnut, the nut-free Juicy Oat & Raspberry and Spicy Oat & Apple Pie and the gluten-free Fruit Oat & Almond.
Founder of So Gud Terri Petrie spoke on the new products explaining that, "More than ever, people are checking labels and taking care that what they eat is good for them – while still wanting to indulge in something delicious. Our new chocolate covered and raspberry, white chocolate squares give people the opportunity to indulge themselves, without that guilty feeling."
Lifestyle-Focused Prepackaged Snacks
The So Gud Square Snacks are Indulgent yet Healthful
Trend Themes
1. Free-from Snacks - There is a growing trend among health-conscious consumers for gluten-free, nut-free, vegan, and other free-from snacks that fit their dietary needs.
2. Indulgent Healthful Snacks - Consumers are searching for indulgent snacks that are still healthful and made with wholesome ingredients, giving rise to a new category of snacking.
3. Convenient Prepackaged Snacks - Prepackaged snacks filled with fruits, nuts, and seeds are becoming more popular as consumers seek quick and easy, yet healthy snack options for their busy lifestyles.
Industry Implications
1. Healthy Snack Industry - Innovators could cater to this growing trend with new product lines or improve existing ones, using ingredients like oats, fruits, and nuts to create healthful and tasty snacks that cater to consumers' dietary needs and preferences.
2. Confectionery Industry - Confectionery companies could expand into the world of prepackaged snacks, using their expertise in creating indulgent treats to develop healthful, yet indulgent, snack options.
3. Packaged Food Industry - Packaged food companies could create new product lines or adapt existing ones to offer convenient, healthful, and indulgent snacks that cater to consumers' dietary needs and preferences.