The North Face introduces its new Snow Rogue collection as the latest lifestyle capsule for the season. It is inspired by retro design elements, specifically drawing influence from the 80s. The pieces are dynamic and full of color to capture attention with bright pops.
The collection also draws from archival designs from the 80s to deepen the inspiration overall. There are silhouettes such as bucket hats, fleece sweaters, tapered pants, and more. The hues are rooted in bold pink and bright yellow to bring a sense of vibrance. The capsule is ready for both men and women, launching in two drops. There are also fleece pants, graphic tees, and puffer coats. The rest of the accessory options include the Fleeski beanie.
Vibrant Cozy Ski Apparel
The North Face's Snow Rogue Capsule is Inspired by the 80s
Trend Themes
1. Retro-inspired Winter Fashion - Ski apparel companies can innovate by designing collections inspired from past decades to create a unique and nostalgic vibe in their products.
2. Vibrant Color Patterns - Winter clothing companies can introduce a wide range of bright and bold colors in their collections to enhance the visual appeal of their products.
3. Lifestyle Capsule Collections - Introducing lifestyle capsule collections in addition to seasonal collections could be a disruptive innovation opportunity for winter clothing companies.
Industry Implications
1. Winter Apparel - Winter clothing brands can gain an edge in the market by incorporating unique design elements such as retro and vibrant colors in their collections.
2. Ski Gear - Ski gear companies can create innovative and eye-catching products by incorporating the trends of the vintage era and vibrant color patterns in their collections.
3. Fashion Accessories - Creating vibrant and trendy accessories that complement winter clothing and ski gear collections can be a unique selling point for companies to stand out in the industry.