DJ Khaled joins forces with SNIPES on a new collaborative collection full of streetwear goods designed for the summer season. The range draws inspiration from Miami, the hometown of the social media personality and music mogul. The pieces reference basketball, football, jerseys, and the beach, catered to capture a sense of a breezy coastline. The color palette predominantly highlights turquoise and orange, which are dominant hues of Miami Beach.
Some notable designs include the two lightweight tracksuits with a quarter zipped details in black and white accented with the turquoise and orange gradient patterns and the SNIPES pocket tee with bright orange patch pockets. The streetwear designs are accompanied by a special iteration of the Air Jordan 1 Mid in a colorway that blends white, black, and university gold.
Music Mogul-Created Streetwear
DJ Khaled Joins SNIPES on a Joint Capsule of Streetwear
Trend Themes
1. Collaborative Streetwear Collections - Collaborations between influential figures in the music and fashion industries offer opportunities to create unique streetwear collections.
2. Regional Influences in Fashion - Drawing inspiration from a specific location, such as DJ Khaled's collaboration with SNIPES referencing Miami, allows for the creation of fashion that resonates with a particular audience.
3. Bright Color Palettes in Streetwear - Using vibrant and eye-catching color palettes, like the turquoise and orange hues in the DJ Khaled x SNIPES collection, can help streetwear brands stand out in the market.
Industry Implications
1. Fashion - The fashion industry can explore opportunities to collaborate with music moguls and create unique streetwear collections.
2. Music - The music industry can partner with fashion brands for collaborative projects that extend their brand influence into the realm of fashion.
3. Sportswear - Sportswear brands can incorporate regional influences and vibrant color palettes to create streetwear collections that appeal to a wider audience.