As the colder months slowly trickle in, contemporary fashion brands launch their fall-inspired collections—consisting of clothing and sneakers with warm colors. These drops allow consumers to welcome the season with style. After debuting its footwear range, Finnish label Karhu unveiled a Fall/Winter 2020 lookbook that surely captures attention with a well-curated display of shoes and clothing. The photo editorial sees the imaginative eye of photographer Justine Leenarts and stylist Lisa Anne Stuyfzand.
The capsule is titled 'Colour of Mood' and the color scheme is envisioned "to evoke both warmth and comfort." Set to launch on September 4th on Kahru's web store, the footwear silhouettes include the Fusion 2.0 in 'Lily White' and 'Gray Violet,' the Legacy 96 in 'Crushed Violet' and 'Foggy Dew,' and, finally, the Synchron Classic in 'Gray Violet' and 'Jazzy.'
Fall-Inspired Sneaker Lines
The Karhu Fall/Winter 2020 Capsule Features Sneakers with Warm Colors
Trend Themes
1. Fall-inspired Sneaker Lines - Contemporary fashion brands are launching fall-inspired collections featuring clothing and sneakers with warm colors, creating opportunities for footwear brands to incorporate warmth and comfort into their designs.
2. Color-driven Capsules - Fashion labels are creating color-driven capsules with specific themes and color schemes, presenting an opportunity for companies to experiment with new color combinations and storytelling through their products.
3. Seasonal Lookbooks - Fashion brands are releasing seasonal lookbooks to showcase their latest collections, providing an opportunity for companies to tell a cohesive story through their fashion items.
Industry Implications
1. Footwear - Footwear companies can create fall-inspired collections with warm colors and comfortable designs.
2. Fashion - Fashion brands can incorporate color-driven capsules and seasonal lookbooks into their marketing strategies.
3. Photography and Styling - Photography and styling professionals can collaborate with fashion brands to produce creative and imaginative editorial content that showcases the latest trends.