These New ECCO Boots are a Part of the Brands Fall/Winter 2020 Drop
Riley von Niessen — August 28, 2020 — Fashion
References: ca.ecco
ECCO, a Danish footwear brand that also does its own leather production, has expanded its offerings in time for the Fall/Winter fashion season with a new 2020 release.
The brand's Fall/Winter line includes a wide variety of boots that are perfect for the colder months of the year, with dozens of stylish designs now available on its web store. The boots range from high and mid-cut heels that offer plenty of traction and support, to sleek zip-up designs that are perfect for the office commute.
In addition to these high-quality leather boots, ECCO's new line features a number of chunky sneakers, dress shoes for both men and women, and durable GOR-TEX winter boots that will get their wearer through the coldest months.
Image Credit: ECCO
The brand's Fall/Winter line includes a wide variety of boots that are perfect for the colder months of the year, with dozens of stylish designs now available on its web store. The boots range from high and mid-cut heels that offer plenty of traction and support, to sleek zip-up designs that are perfect for the office commute.
In addition to these high-quality leather boots, ECCO's new line features a number of chunky sneakers, dress shoes for both men and women, and durable GOR-TEX winter boots that will get their wearer through the coldest months.
Image Credit: ECCO
Trend Themes
1. Sustainable Leather Production - ECCO's ownership of their leather production provides an opportunity to innovate sustainable sourcing and manufacturing practices in the leather industry.
2. Multi-functional Winter Footwear - The versatile designs of ECCO's winter line cater to consumers' desire for practical footwear that can be adapted for both work and play.
3. Direct-to-consumer Sales - ECCO's online store and direct-to-consumer approach indicates an opportunity for brands to reduce costs and increase customer engagement through personalized shopping experiences.
Industry Implications
1. Fashion Footwear - ECCO's diverse range of boots and shoes exhibit an opportunity for brands to innovate in design and functionality to meet consumers' seasonal and lifestyle needs.
2. Leather Production and Manufacturing - ECCO's in-house leather production provides an opportunity for brands to innovate sustainable and ethical practices in an industry heavily dependent on outsourcing and environmentally harmful practices.
3. Direct-to-consumer Retail - ECCO's online store and consumer-focused approach presents opportunities for other retailers to innovate in personalized shopping experiences and cost-saving measures in a post-COVID-19 consumer environment.
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