Toronto's sneaker customization studio, Mack House, is appealing to sneakerheads who are spending more time at home than usual during the current global pandemic with Mack at Home, an at-home sneaker customization kit. The Mack at Home kit is tailored to the shoe that will be customized and includes supplies like paint brushes, tools and accessories for making over the design. To help a sneaker lover realize the custom sneaker of their dreams, Mack House is even pairing the kit with a one-to-one video chat so that expertise from a Mack Tech can be shared.
Mack House is holding a giveaway for its Mack at Home kit to people in the GTA on Instagram, at a time when many people are open to trying new hobbies and activities.
DIY Sneaker Customization Kits
Mack House Created an At-Home Kit for Sneaker Personalization
Trend Themes
1. At-home Customization Kits - Opportunity for businesses to offer customizable DIY kits for various products, catering to the growing demand for at-home activities and personalization.
2. Virtual Expert Assistance - Potential for businesses to provide one-to-one video chat consultations or tutorials, offering personalized guidance and expertise for DIY projects and customizations.
3. Pandemic-inspired Hobbies - Emerging trend of individuals seeking new hobbies and activities to engage in at home during the current global pandemic, creating opportunities for businesses to cater to these needs.
Industry Implications
1. Customization & Craft Supplies - Industry that can supply a wide range of materials, tools, and accessories specifically designed for DIY customization projects, serving the needs of hobbyists and enthusiasts.
2. Online DIY Communities - Growing industry of online platforms and communities that connect DIY enthusiasts and hobbyists, providing a space for sharing ideas, tips, and showcasing custom projects.
3. E-commerce Retail - Opportunity for online retailers to curate and offer curated at-home customization kits and related products, tapping into the demand for personalized DIY experiences.