Snack dips by Wonky are made with perfectly good fruits and vegetables that are seen as too small, too large or misshapen by supermarkets, which makes them seem less than perfect and difficult to sell. The brand rescues produce like avocados, cauliflower and carrots and gives them a new purpose as nutritious snacks—and thanks to their blended consistencies, there's no telling what the original fruits and vegetables looked like.
While Wonky's Paprika Dip is made with 54% rescued bell peppers, and some of the brand's other snack dips boast similar percentages, the Cauliflower Truffle Dip sets itself apart with a recipe that contains 71% rescued cauliflower. For those who love a touch of spice, there's the Wonky Carrot Dip, which is savory, fibrous and full of flavor from the addition of Moroccan spices.
Rescued Produce Dips
Wonky's Snack Dips are Made with Misshapen Fruits and Vegetables
Trend Themes
1. Rescued Produce Products - Using misshapen produce for food products is a trending approach to reducing food waste.
2. Diversification of Snack Offerings - Manufacturers are offering more snack options with nutritious and functional ingredients.
3. Sustainability in Food Production - Food companies are embracing sustainable practices to reduce environmental impact.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore using rescued produce in their products to appeal to health- and sustainability-conscious consumers.
2. Grocery Retail - Grocery retailers can partner with companies like Wonky to promote and sell rescued produce products that appeal to eco-friendly and budget-conscious consumers.
3. Food Tech - Food tech companies can develop innovative solutions to reduce food waste by utilizing and transforming 'wonky' produce into healthy snacks.